WHERE RESEARCH BECAME A MARKET OPERATION.
OPERATIONAL
Russia is the first market where BHC’s research, field validation, local partnership and operating infrastructure came together as one working system.
Why Russia
Why Russia
Russia was selected after assessment of transport and logistics, finance and payment conditions, market size, bilateral relations and BHC’s initial connections.
Product Selection
Product Selection
BHC evaluated several categories including food, medical products and detergents before focusing on building materials.
Why Samara
Why Samara
Moscow and Makhachkala were examined. Samara was selected as one of Russia’s major million-plus cities and an important industrial and commercial center, with positioning between mass/economy and luxury segments.
The Delegation
The Delegation
9 Russian traders visited Tehran, Qazvin, Saveh and Isfahan for meetings, factory visits, product evaluation and relationship building.
Persian Gallery
Persian Gallery
Persian Gallery is a joint local company between the BHC CEO and a local partner in Samara. It operates independently as BHC’s representative with office, showroom and warehouse, imports BHC-selected products and develops local sales relationships.
Russia Platform
Russia Platform
The Russia operation is a learning platform for products, distribution, local relationships and future market scaling.
BHC MARKET RESEARCH
According to BHC’s market research, Persian Gallery is the first building-material company in Samara with an Iranian shareholder.
